Our Story

The Market Creation Group was founded with two simple principles: 1) Emerging companies typically don’t have the capacity to hire marketing, but need strategic and project resources on demand; and 2) Most marketing agencies don’t know squat about the business-to-business marketplace.

So, in early 2006 Brett Schklar took a leap from the corporate cliff and formed the Market Creation Group. It didn’t take long to prove that the market was ready for an agency that understood the needs of emerging and growing business-to-business companies.

As MCG continued to grow, a few surprising things happened along the way. First, we found that by all the technological advancements in the last few years, we could build a truly unique company. Thanks to Skype, Sprint broadband cards, Quicken Online, Starbucks, LinkedIn, text messaging, globalization and Bluetooth, we are quick, efficient and lean, but most importantly, we have a blast doing what we do.

Next, we found that our technophile workstyle and business to business background was the perfect fit for our clients. It allowed us to be creative, thoughtful, responsive and resourceful for our clients without breaking their bank like a typical b2c agency might. In fact, we found that our approach actually encouraged our clients to do much more marketing than they had previously imagined.

By the end of 2008, the MCG client base had grown to include a host of emerging companies as well as established large companies including three Fortune 1000 clients (646, 444, 90). The team consists of six employees and a committed network of 14 loyal contractors.

We would love to tell you that our growth was based on some really smart email marketing campaign or genius search engine advertising program, but our customers continue to give us such good word of mouth advertising, we just haven’t had the chance. Maybe next year.